Want to grow your audience?
Leverage your time, build your brand, and eliminate your bottlenecks with our marketing and content creation coaching and services
Our Knoxville-based team of marketing, YouTube, and operation specialists will take the weight of running your business alone right off your shoulders so you can focus on generating revenue, generating leads, and closing more sales.
But… Branding and content creation is exhausting and time consuming!!!
Not when you work with The Knowledge Gap Company!
We believe in helping business owners multiply their time so you can add value to the people around you. Your greatest skillset likely is not editing videos or uploading content, both of which can take a really long time, it’s working with your people and generating revenue!
We handle everything for you as a concierge style service from scripting your videos to posting everything for you. We have designed our service to make sharing your ideas as simple and easy as possible.
When you work with us, all you have to do is show up and we take care of the rest.
Our Marketing and Content creation Services
Our services are discounted when you bundle, but we do offer them a la carte in the event of one time projects or due to a smaller need for your specific company. Below is a simple description of all the services we can offer you to leverage your time.
Scripting and content strategy
Service description: We do content research for your brand and write scripts and content outlines for you to create incredible content. We do the arduous behind the scenes work including, finding videos for you to react to or any other videos you choose to do in the future. We help you cut the fluff out of every video so you can make the most engaging content possible.
Time saved per month: 12-15 hours per week
YouTube & Podcast Account Management
Service description: We upload your content, publish, schedule, make the titles, and write the description so your YouTube channel posting strategy is completely hands-free! We even revamp your YouTube profile so you don't have to do anything. Let our experts handle it for you and focus on building your business.
Time saved per month: 12 hours per month
Personalized Youtube thumbnail creation
Service description: We create every single thumbnail for you personalized to your brand. We split test each thumbnail ensure that your videos will get an above-average clickthrough rate, generally above 3% (a good percentage is 2% across YouTube). This is the most important part of posting your video because this determines your view count.
Time saved per month: 10-15 hours per month
Social Media account management
Service description: We post every piece of content for you. We post on Facebook, Instagram, LinkedIn, Twitter, TikTok, Spotify, or any other platforms (other than YouTube)(YouTube requires more in-depth work, so it is priced above). We help your content go further by posting at peak times of the day so you have the highest chance of getting exposure. We even schedule your content weeks in advance so you never have a “dead” period on your socials. Not only can we post your content, but we can do Canva designs and templates for one-off projects or anything you need! Think of working with us like having an all-hands-on-deck concierge service.
Time saved per month: 20-40 hours per month
Video Editing Services
Service description: We edit every piece of content for you. From cutting out ‘ums’ and ‘ahs’ to adding engaging music, on-screen animations, product placements, and so much more, we turn seemingly average content into a video and audio masterpiece for your audience to enjoy. We even cut your videos into as many 60-second shorts as possible so you can have limitless content for your social media profiles to keep your brand top of mind with all your followers between weekly long videos.
Time saved per month: 20-30 hours per month
Personal cinematic videography
Service description: We provide a professional videographer to record an episode for your YouTube channel in the field. These videos can be designed and scripted in whatever genre you prefer. The goal is to capture you in your greatest element and share it with the world! The greater the insight into how you do what you do, the more people will trust that you can deliver on the results you promise. This just might be one of the most valuable services we offer. We even edit the videos for you!
Time saved per month: 20-40 hours per month
Website design or rebranding
Service description: We either design a website from scratch or rebrand your old website. This includes web design and back-end widgets, forms, and meeting links. We help you personalize a website to stand out from the crowd instead of looking like standard websites in your industry. We can even maintain and update your website for a small monthly fee to ensure it’s updated when things change or improve in your business so you don’t have to learn website editing!
Time saved 40 hours to set up and 5 hours per month to maintain
Our pillars for sustainable personal branding success
Strategy
There’s lots of podcasts, but few are designed strategically to grow your business based on your personal or company brand so you can get in front of and nurture your ideal client.
Production
There’s limitless business growth potential in podcasting, youtube, and social media marketing, but it’s really hard, and more importantly, time consuming. We handle everything from niche topic research, scripting, editing, posting, and SEO research.
Monetization
There’s no point in podcasting, Youtubing, or social media marketing if you aren’t generating leads, sponsorships, and advertisement revenue. We strategically place your content in a way that drives revenue growth.
Promotion
There’s countless hours that go into posting your own content online for one social media platform, let alone multiple. We post for you on the platforms with your biggest followings so you can stay top of mind with all of your current, past, and future ideal clients.
Whether you’re starting a podcast or youtube channel or you’re trying to grow your brand that you’ve built, we can help you with both scenarios.
Podcasting is one of the fastest growing mediums.
In 2022, 62% of Americans have listened to a podcast, and 26% (80 million) of them are weekly podcast listeners.
That's why companies look for a podcast production service with a strategic approach.
Generate revenue through podcast networking
Think of podcasting like Account-Based Marketing (ABM). When you have 52 conversations per year with partners and prospects in your niche, new revenue is certain to come from it.
Repurpose content across multiple mediums
A single podcast episode can be repurposed into videos, articles, social media clips, quote blocks, and more. Minimize your time input, and maximize your content output with podcasting.
Generate brand demand, improve your sales process, and multiply your time with a trusted personal branding partner.
Helping business owners, realtors, and sales people increase their closing percentage share ideas worth sharing, and multiply their time through building sustainable podcasts, youtube channels, and a powerful personal brands.